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Influencing Consumer Behavior: Brand Versus Reputation, a PerspectiveApril 27, 2016 - 7:36 pmHow does one influence consumer behavior? Below I discuss two key areas to do so – branding and reputation. The lines between the two sometimes seem blurred. Is there a difference between the two? Let’s take a look. Brand and Reputation As One There are a number of aspects to a brand. I sometimes refer to them in a […]
