Don’t Let Your Vision, Communications and Offers Undermine Your Success! You have a vision for your company’s growth. Is that vision in line with what your target audience wants? Are your strategies, communications style and offers keeping up with the right vision and consumer desires? To stay competitive in today’s fast-paced world of choice and […]
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- Influencing Consumer Behavior: Brand Versus Reputation, a PerspectiveApril 27, 2016 - 7:36 pm
How does one influence consumer behavior? Below I discuss two key areas to do so – branding and reputation. The lines between the two sometimes seem blurred. Is there a difference between the two? Let’s take a look. Brand and Reputation As One There are a number of aspects to a brand. I sometimes refer to them in a […]