How does one influence consumer behavior? Below I discuss two key areas to do so – branding and reputation. The lines between the two sometimes seem blurred. Is there a difference between the two? Let’s take a look. Brand and Reputation As One There are a number of aspects to a brand. I sometimes refer to them in a […]
Learn how to build great strategic plans with the team dynamics needed to succeed. Often in a relationship between and independent contractor and client an independent contractor can see not just how to grow a business and then work to match operations and budget to carry it out; but they also see the internal workings […]
Check out the latest data and infographic indicating how to use visual content to drive more traffic to your blog. BuzzSumo has used their data research to find a content marketing sweet spot. Their latest findings (as of May 21, 2015) tells us that picture list posts are right in the middle of the sweet […]
This summer there’s more than new movies coming out of Hollywood. This June, Brand Awakening is pleased to bring out a new blockbuster dental practice to the communities in and around Hollywood, CA. This thriller practice is called, Birdseye Dentistry, starring Dr. Millie Chung, DDS. Stay tuned for more launch event news and our dentist […]
Participants in the Social Innovation Fast Pitch Competition were selected through a highly competitive application process based on their innovative approaches to creating lasting social change and their potential for significant positive community impact. As a top twenty finalist (it) magazine was presented to leaders and funders at the special occasion: Annenberg Alchemy’s PEER TO PEER: […]
Press Release Excerpt distributed by National Marrow Donor Program: Online magazine drives awareness of NMDP’s life-saving mission. MINNEAPOLIS – Oct. 18, 2010 – (it) magazine was presented with the New Media Award from the National Marrow Donor Program® (NMDP) at its 23rd Annual Council Meeting in Minneapolis. The NMDP operates the Be The Match Registry®, the world’s largest […]
Influencing Consumer Behavior: Brand Versus Reputation, a PerspectiveApril 27, 2016 - 7:36 pmHow does one influence consumer behavior? Below I discuss two key areas to do so – branding and reputation. The lines between the two sometimes seem blurred. Is there a difference between the two? Let’s take a look. Brand and Reputation As One There are a number of aspects to a brand. I sometimes refer to them in a […]
