Brand Awakening Latest News
Influencing Consumer Behavior: Brand Versus Reputation, a PerspectiveApril 27, 2016 - 7:36 pmHow does one influence consumer behavior? Below I discuss two key areas to do so – branding and reputation. The lines between the two sometimes seem blurred. Is there a difference between the two? Let’s take a look. Brand and Reputation As One There are a number of aspects to a brand. I sometimes refer to them in a […]
Leave a Reply
Want to join the discussion?Feel free to contribute!