Brand Identity

Art Direction, Copy & Naming Process


Kelly Smile Dentistry

Kelly Smile Dentistry is a nationally recognized dental practice in two locations of Southern California.

Kelly Smile Dentistry Website:

Our Challenge


Dr. Hong was in need of assistance in determining the best means of creating maximum value for her two separate practices. We took her on a process that concluded with a new name and dental practice experience to brand and internalize within the organization.

Skills Involved


  • Business Evaluation and Appraisal
  • Strategic Planning
  • Branding & Positioning
  • Art Direction