Brand Architecture
Creating a thread of continuity when branding parent organizations with sub-brands strengthens overall mission results.
Client
Community of Content Creators (CCC)
The Community of Content Creators is a 501c3 media group dedicated to providing solutions to today’s problems.
CCC Website: http://www.itmagazine.org
Our Challenge
Challenge
The Community of Content Creators is a parent organizations with new organizations to be launched over time. Initially they needed to differentiate their branding while still feel connected in with the branding of its digital magazine.
Skills Involved
Skills
- Branding Identity Work
- Marketplace Research
- Trademarking
- Art Direction
