PR Media Stunt for the Global Poverty Project’s Worldwide Awareness Campaign – coordinating a celebrity message during a red carpet interview to draw attention to their cause.
Team Partners:
SP Write Productions and Global Poverty Project LA Office Managing Director.
Skills Involved:
– Identifying the celebrity and location for interview
– Selling it in
– Preparing questions and interview staging
Influencing Consumer Behavior: Brand Versus Reputation, a PerspectiveApril 27, 2016 - 7:36 pmHow does one influence consumer behavior? Below I discuss two key areas to do so – branding and reputation. The lines between the two sometimes seem blurred. Is there a difference between the two? Let’s take a look. Brand and Reputation As One There are a number of aspects to a brand. I sometimes refer to them in a […]
Branding Spot for Cristophe and Target. 
